🎙️ Entrepreneurial profile: Mathilde TOUCHEBOEUF (Alumni'08)

17 November 2023 Portraits of Graduates

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Mathilde TOUCHEBOEUF (Alumni'08)
Co-founder - MxA

3 words that sum up your student years? 🎓

International, relations, openness

How did you get started? 🏁

In 2009, I worked for a company to improve brand communication and outreach.

My boss said "we have the internet and there's something called Google, it would be nice if our site came up."

And that's where my career path began. I taught myself everything there was to know about SEO, and then site building. I went on to perfect my skills with a master's degree in web design and project management. And I chose to stay in communications and marketing, working for agencies for the first few years, then in-house for SMEs and start-ups to get as close as possible to their issues. And finally as an external consultant since 2015.

Starting out as an entrepreneur: a long decision or a no-brainer? 🤔

Evidence! I need action and results.
In the agency, I had the action, but I didn't control the implementation.
In the corporate world, I had the implementation and the strategy, but I was dependent on the timing of my internal and external partners.
Since I've become self-employed, I've been able to give my customers time to mature their decisions, and to take action by changing projects. I also work on several dimensions (strategy, implementation and production). It all feeds me.

Introduce us to your company 🚀

A collective of Web experts. Depending on the project, I assemble the most appropriate team to propose a high-performance customer solution.
I'm project manager for the collective, and I keep my expert hat on to ensure the project's success.

Setting up a business: an obstacle course or just a formality? 💪🏻

Setting up your own business means stepping out of your comfort zone and learning new skills (just for you).
There are many tools available to help you start your own business, but the most important thing is to adapt your mindset. There's a time for the self-assurance of an expert, and another for the humility of an accountant or salesperson who has everything to learn.

What inspires you at the moment? ✨

GPT chat, and everything to do with AI. I think it changes the paradigm, without changing the market. I think it's funny.

The essential app for your daily life? 🤳🏻

LinkedIn to keep in touch.

Which book made the biggest impression on you? 📖

"Tribes" by Seth Godin.

What gets you up in the morning? ⏰

The pleasure of changing subjects several times a day and exchanging ideas with my customers. I particularly enjoy co-building with them.

What advice would you have liked to have received at the end of your studies? 💡

Stay open and keep learning!